Strategic
Leadership
The long-term vision is essential for business success. All capitals – financial, creative, human and natural – are important to generate value for stakeholders. Strategic Leadership is earned through the balance and harmony between financial-economic, socio-environmental, human and creative factors.
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Develop the core competences and get a differential that create value for businesses. Organizational and human competences (identification and development), in learning and in the alignment between the vision, the spaces (external and internal) and the resources. Each (and all) area collaborates for the success of the whole. From the holistic point of view, the whole is greater than the sum of its parts.
Strategic
Innovation
For a successful Strategic Leadership, it is essential to be connected and to anticipate the Megatrends of the market – be it in business, behavior and/or consumption. Through Foresight (preview the future) and Coolhunting (understand trends beginners) techniques, we can establish a Strategic Innovation that makes the business earn a sustainable competitive advantage.
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Since the analysis of the segment in which the company is entered, even the best target audience for your business. With surveys designed for each situation, we integrate the information collected in the external environment with the internal environment of our customers-partners. The main objective is to identify opportunities and anticipate trends.
We have established partnerships with companies of the main international centers for researches of trends in the areas of design, color, behavior, marketing, communications and management.
Change Management and Organizational Culture
The world is constantly in change. Know how to adapt to different requests is essential. We need to clearly know in what business we are (our core business) and on what values we believe in.
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People & Talents
Management
Happy people are productive. To achieve happiness, people should have their personal values into alignment with the values of where they work. Quality of life, self-knowledge, self-development, life and career planning are the basis to find meaning and purpose in life.
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Companies who know that their differential is based on Innovation are aware of the importance of Creativity and Talent of their employees for the success of their business.
Image and Reputation
Management
The brand is the most valuable intangible asset of a company. The values of a company are transmitted by its brand. The intangible aspects – emotional and sensory experiences – generate credibility and devotion, creating Reputation and increased Brand Value.
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People want to consume and be associated with brands that have solid values and principles, and tell a story. So the employees “wear the shirt” – which makes retaining talent in organizations. Therefore, an important intangible asset with high psychological and financial value to the company.
EndoBranding Management, Internal Marketing
The first consumer of a company is its employees. The greatest asset of successful businesses is people. Conquer their enthusiasm and commitment should be the goal of all that seek this lasting success.
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Marketing Management - Production of Content
To build the perception of a brand, the choice of each element and its associations is of paramount importance and contributes to building the brand image. The development of a Visual Aesthetic of the brand is a complex and integrated task. We take as reference the thinking from the inside out.
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The goal is to develop a relationship of empathy and trust between the brand and its various audiences. Each one becomes “Brand Ambassador”.
Strategic Communication
Management
Strategic Communication is the “voice” of the brand. The main issue of communication is knowing what to say, how, to whom, and how often. To achieve the target markets and build a good Brand Awareness, it is necessary to use several types of communication in a creative way.
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Today, we have more strongly the online communication (websites, social networks, …), but also the offline, with the traditional tools – especially, Events & Experiences, Public Relations, Press Relations, Personal Sales.
Visual Identity for
Physical Enviroment
The act of purchase is above all emotional. The physical environment plays important role in building the brand image. It works as the “home of the brand”. Be a store, a museum/cultural center, a bar/restaurant, a hotel/resort, a spa, or the internal environment of a company.
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Using tools of Visual Merchandising, Service Design and Sensory Design, we want to offer to consumers an experience of the “brand’s magical world”. To give life to the physical environment, the role of sellers is also a key to the full success of the brand. They are its “ambassadors”.
