The publicist Isabel Barreto, Professor of the Social Communications Department  is the winner of the Ser Humano (Human Being) Award, Brazilian Human Resources Association of Rio de Janeiro (ABRH-RJ). Last Monday, 12, in awards in the Auditorium at Senac, at Flamengo, Isabel was very happy to have her work chosen, and still found a former student, who is on the Board of the Association.

– Now I’m refreshed to keep my next MBA. The soul is nourished – told the enthusiastic teacher. Isabel claimed to have noticed a broader vision of the concept of sustainability beyond the relationship with the environment.

In deciding to follow the MBA in Human Resources Management, at PUC-Rio, Isabel thought to find theoretical basis to defend a thesis she believed: the sustainability must focus on people; the reflections on the environment are the result. His monograph, Human skills for sustainability, competed in the category of academic work.

In addition to wanting to know what are the contributions of the companies in the area, Isabel was already doing research on sustainability with a focus on the human being:

– People aimed at very the environment. First, you need to change the human being, your way of thinking, which interferes directly in the social and personal relations. The transformation of the environment is a result – highlights Isabel.

In the book The Three Ecologies, by Félix Guattari, in which the French philosopher defends the links between environment, social relationships and human subjectivity to avoid the “progressive deterioration of the world”, Isabel found echoes of your thought: “He managed to put into words everything I thought “.

The publicist is also identified with two other works, which were the foundations of her research: Moral Capital, by Marcelo Diniz, and Spiritual Capital, by Danah Zohar. Both deal with the common good.

– The common good is the most simple and basic. However, there is a lack of respect. The tool for human development is summed up in the initials TD&E: training, development and corporate education – says Isabel, who considers education a challenge to achieve the change.

According to Professor, companies have trouble finding people who can think and bring solutions:

– Although people release the speech of missions and values, companies suffer from a blackout of workmanship. Miss qualifying. The educational system is mechanicist: the student is trained in a mechanic way to have right answers to questions prepackaged. Many times, they have the technical knowledge, but lack the behavioural competence, how to live in a group.

Isabel quotes the disasters like the attempt to Twin Towers of the World Trade Center, in New York, as examples that the human being can only change after going through crises:

– It was not an attack of Bin Laden against Bush, it was an attempt on the Western capitalist system. At that time, began to crawl a new way of thinking – says the teacher, who also compares the monthly allowance to “a moment of crisis of Brazil, in which the country has the opportunity to return to the balance of politics, as much as there’s a rooting corruption “.

Isabel began in April, another MBA in Management, by the Administration Department of the PUC. The Professor also plan to follow a training workshop with physics and philosopher Danah Zohar, who was invited, in England.

The work of Isabel ran the award of ABRH-RJ – at the insistence of the course Coordinator, Professor Ana Heloisa Lemos – for the best scholarly work.

The same study received an honorable mention during the 15th Mostra PUC, in August, in the contest of academic papers on sustainability